That said, it was just that cats are closer to us than dogs was my point. And let’s face it, a human that acted like a dog would be really weird – a human that acted like a cat would just be lazy!

The point I was making was more about keyword choice – some people use their terms as keywords rather than thinking what their readers would use in a search term.

For example, teenagers would google pimples but a doctor may think about acne, and most people think of insurance payouts or payments whilst insurers talk about insurance benefits. Use the popular term to reach the customers

I’ve definitely had to do the “be mean” bit before and the flat out ignoring them. That’s not how I want to be to begin with, of course, but if they keep pushing or obviously aren’t letting go, then it needs to happen. If there’s absolutely no interest or chance of getting back together, then there’s no reason to drag it out and let the other person cling to something that will never happen.

Our routine as such varies with days because we have different activities on different days (e.g. kinder is twice a week, swimming lessons once a week, and the older two have after school activities that vary, too)

We have routines such as eating dinner together every night and quiet time after lunch, but the rest is played by ear according our kids’ moods, the weather and outside commitments.

Predictability and power are important for kids and they get that from knowing what is next – it can be provided by routine (such as Thursday is swimming day) and by telling them (let’s finish stacking the dishwasher then we’ll read a book).

You may be surprised at how much can be outsourced – strategy and relationship building I think need to be kept close, but almost everything else can be outsourced if you choose your providers carefully and match your business’ needs.

The restaurant analogy is good, Classicnyer

I like snrm’s point about being truthful (i.e. use a keyword relevant to your website not just a keyword to rank for) and I would add making it a useful keyword – use a term real people would use rather than jargon or an obscure alternative.